Culture Map Plotter

These seven scales are borrowed from Erin Meyer's The Culture Map (her eighth, Persuading, is left out for lack of sound data), but the country positions do not reflect her data. Her country scores are not public, so the starting positions here are independent estimates. Each scale is matched to published measures that tap the same idea. Every measure is turned into a percentile among the countries studied, then averaged. The dashed band shown on hover is the spread between the individual measures, so a wide band means the sources disagree. Scales with weak matches are pulled toward 50 and marked low confidence.

Type a country name in the legend to fill it automatically (about 103 countries). Bahrain, Libya and the UAE use an Arab-countries regional average built from Hofstede and GLOBE data. Kuwait and Qatar have their own, thinner estimates. Saudi Arabia, Lebanon, Armenia, Azerbaijan, Iraq and Georgia lean on Hofstede's current scores for power distance, individualism and uncertainty avoidance, so treat their dots as rough starting points and adjust them from your own experience.

• Hofstede country scores, VSM 2010 data (power distance, individualism, uncertainty avoidance).
• Schwartz cultural value orientations (hierarchy, egalitarianism, embeddedness, harmony, intellectual autonomy), 84 samples.
• Gelfand and colleagues (2011), tightness-looseness in 33 nations, Science.
• Levine and Norenzayan (1999), pace of life in 31 countries.
• Hall (1976), ordering of cultures from high to low context.
• World Values Survey, wave 7 (2017 to 2022), trust items, used only where a country has few other measures (for example Armenia, Iraq and Lebanon).
• World Happiness Report data, income per person.

Click a color circle to change a color. Drag the grip beside a scale name to reorder.